Chinese

STORYDRIVE ASIA Exhibitions

GRÄFE UND UNZER


GRÄFE UND UNZER - a leading publishing company in the guidebook market!

'Offering guidance' has been the company's domain since the very beginning: GRÄFE UND UNZER's core competency lies in the design, realization and marketing of titles in various ranges with different subject areas. One of the success factors is the consistent brand management of the GU, TEUBNER, HALLWAG and GRÄFE UND UNZER labels.

The GU core brand bundles the subject areas 'Cooking', 'Body, Mind & Soul', 'Couples, Parents & Family', and 'Gardening, Pets & Nature'. TEUBNER releases sophisticated cookbooks for ambitious hobby chefs and professionals, and HALLWAG is the exclusive brand for wine books. The GRÄFE UND UNZER label allows the publishing of authors and topics irrespective of form and genre.

GRÄFE UND UNZER is the supplier with the highest turnover in the German-speaking guidebook market; in some market segments, it is the European leader. The GU Kitchen Guides have been the most successful cookbook series worldwide since 1975.

More: www.graefe-und-unzer.de


Exhibitors:
China Publishing Group | Hewlett-Packard Development Company, L.P | Copyright Clearance Center | Amazon.com | Zhonghua Book Company | SDX Joint Publishing | China Publishing and Media Journal | CITIC PRESS GROUP •  China Story | 21st Century Publishing House | Korea Creative Content Agency (KOCCA) | HB Entertainment | International Information Content Industry Association | The World of Chinese | Verlag C.H.Beck | Frankfurter Verlagsanstalt GmbH | Die Gestalten Verlag GmbH & Co. KG | Carl Hanser Verlag GmbH & Co. KG | Horlemann Verlag | Luchterhand Verlag | Ullstein Buchverlage GmbH | GRÄFE UND UNZER | VIZ Media Europe Group (VME) | Goethe-Institut China | Frankfurt Book Fair | German Book Information Centre