21st Century Publishing House

21st Century Publishing House is one of the top 100 publishers in China. Its products range from books, periodicals, audio-visuals and electronics. More than 1,500 of its books are being published annually, the total retailing price of which amount to 900 million yuan.

The publisher holds vast resources of IPRs as its core competitiveness and contributes to the spreading of the Chinese culture as its active role in the international cultural competition. It has formed strategic partnerships with several globally renowned publishing companies and co-founded Beijing Macmillan Century Consulting & Service Co., Ltd. with Macmillan, thus established an international publishing network and effectively contributed to the promotion, protection and utilization of IPRs.

It has introduced thousands of foreign books, such as the ones written by the German master of fantasy and children's literature Michael Ende, My First Comic Strip Book on Science series from Korea, Les Petites Poules series from France, Geronimo Stilton from Italy, and Doraemon and Pocket Monster series from Japan. All of these books have fulfilled the reading needs of Chinese readers and created one marketing miracle after another. In the meantime, many of the publisher’s fine books of Chinese culture made it to the foreign markets: Kaleidoscope of Chinese Civilization (Eight Volumes), co-authored by more than 100 professors from Peking University and later bestowed the National Book Award, Wicket, the piece of children’s literature written by Peng Xuejun and later bestowed the Best Works Award, and the books from renowned writer of children’s literature Cao Wenxuan and Zheng Yuanjie, to name a few.

But the publisher’s introduction of foreign books does not equal doing what everybody else does. It also highly values the integration of existing resources and the making of its own brand, making the introduced books more valuable. The Colorful Ravens series, its volumes selected by German Institute of Children's Literature, gained continued attention in the children’s literature circle and sparked enthusiasm among readers with its editors’ idea of publishing a series of small yet impressive books that differentiates themselves from popular yet inferior books. More than 700,000 copies of the most popular volume of the series have been sold. As the follow-up, Original Chinese Colorful Ravens series also won wide acclaim from its readers and was listed among White Ravens recommended books by International Children’s Library. Many of its books have been introduced to other countries.


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