Chinese

Program

Five KINDLEs to be won in daily lucky draws

FRIDAY 30 MAY 2014


(Note: The following program is subject to change.)
  10:0010:30WELCOME & OPENING


SPEAKERS:
Eric Yang(梁元锡), President, Asia Pacific Publishers Association, South Korea
Holger Volland(傅蓝), Vice President, Frankfurt Book Fair, Germany

  10:3011:30360° STRATEGY: A CASE FOR THE POWER OF PUBLISHERS
KEYNOTE
Once upon a time, publishers lived a peaceful and secure existence on an island unto themselves. But suddenly the waters got rough. App developers, tech companies, even games developers invaded the island and publishers suddenly ran the risk of being expelled from this paradise…

But one German publisher is proving that it doesn’t have to be this way. In a very short period of time, Bastei Lübbe Publishing Group has transformed itself from a traditional publisher to a media company that is fit for the future. The Cologne-based publisher is undoubtedly a pioneer. Back in 2010, it launched a purely digital program with “Digital First”. It also published the first ever web novel, Mario Giordano’s bestseller “Apocalypsis”. The publisher’s list currently comprises 3,600 titles, 2,600 of which are digital.

In this session, Felix Rudloff, Vice President of Bastei Lübbe Entertainment, will share exclusive insights into his publishing house’s 360° strategy.


SPEAKER:
Felix Rudloff(菲利克斯 • 鲁德洛夫), Member of the Executive Board, Bastei Luebbe Group, Germany

  11:3012:30PARTNERSHIPS THAT WORK (III): DESIGN MEETS STORYTELLING
PANEL DISCUSSION
A story consists of more than just words. The way a story is presented is just as important. Style, design, feel and appearance play at least as an important role as the language itself. Sometimes they even tell a story of their own.

But how are artistic design and production changing in the digital age? What’s happening with the “back to print” trend? This panel will focus on the aesthetic and physical aspects of the book and their impact on storytelling – both now and in the future.


SPEAKERS:
Wang Jiaming(汪家明), President, China Fine Arts Publishing Group, China
Chen Peng(陈芃), Segment Manager, HP China Publishing Segment, China
Sven Ehmann(斯文 • 埃曼), Sven Ehmann, gestalten, Germany
MODERATOR:
Holger Volland(傅蓝), Vice President, Frankfurt Book Fair, Germany

  12:3014:00LUNCH
  14:0015:00MANGA MANIA: FROM NICHE PRODUCT TO GLOBAL & CROSSMEDIA PHENOMENON
PRESENTATION & INTERVIEW
In Japan alone, manga accounts for more than a third of all printed materials. With a sales volume exceeding $5 billion, it is the pillar of the Japanese publishing industry. As if that weren’t enough, Manga have also long since conquered television, the silver screen, game consoles and toy stores around the world long ago. Manga has been an international success story since the 1950s and accounts for 80 of the top 100 bestselling comic books in the USA…

A once niche product has been transformed into an international and crossmedia bestseller. The question is how did they do it?

Hyoe Narita, CEO of VIZ Media Europe Group, one of the biggest licensees and distributors of Japanese comics, and Bunsho Kajiya Managing Director of Shogakukan Asia, one of the world’s biggest publishers of manga, will offer exclusive insight into the history of this global phenomenon. Using examples from their own companies and other selected case studies, e.g. Pokémon, they’ll define and explain the secret to their success.


SPEAKERS:
Hyoe Narita(成田兵衛), CEO, VIZ Media Europe Group, France
Bunsho Kajiya(加治屋文祥), Managing Director, Shogakukan Asia, Singapore

  15:0015:45STORIES THAT SHAPE US (II): SPIRIT ANIMALS
CASE STUDY
Within a very short period of time, it became a New York Times bestselling multi-platform fantasy adventure series: Spirit Animals. Launched in 2013, it is the latest coup from Scholastic, the world’s largest publisher and distributor of children’s books. Following The 39 Clues and Infinity Ring, Scholastic has stepped into the world of fantasy for the first time. Combining epic storytelling with a dynamic online game, Spirit Animals is the perfect response to the needs of what is probably the world’s most unpredictable consumer group - the digital native.

Would you like to discover the secrets behind the success of this series? Gavin Brown, a key collaborator in the multi-platform team at Scholastic, will offer an exclusive look behind the scenes of Spirit Animals. He will explore the process of creating successful forms of storytelling across multiple platforms. He'll also discuss his experience, share some of the lessons he's learned and reveal some of the challenges of working on this new publishing frontier.

For further information on Spirit Animals, please visit www.spiritanimals.com


SPEAKER:
Gavin Brown(加文 • 布朗), Associate Director of Multi-platform, Scholastic, USA

  15:4516:15COFFEE BREAK
  16:1516:30KINDLE LUCKY DRAW
  16:3017:00DIGITAL READING & THE TRENDS OF CONTENT INDUSTRY
KEYNOTE
He is a technology expert in the world of publishing, and he is a publishing expert in the world of technology. He once described his radical career change from technology to publishing with these words:"I grew from fearless ingnorance in the reading business to becoming a real expert who knows everything in the industry".

Working his way from division head of Lenovo’s worldwide accessory products to creating and founding Duokan, a very popular e-reading platform, his own biography can be considered as a cross-boundary success story.

Hu Xiaodong, currently general manager of Alibaba’s e-reading business, will share with participants his latest insights into different aspects of digital publishing and the future trends of the content industry.


SPEAKER:
Hu Xiaodong(胡晓东), General Manager, E-Reading Business, Alibaba, China

  17:0018:00SPOTLIGHT: "MY LOVE FROM THE STAR " AND THE KOREAN POPULAR ENTERTAINMENT INDUSTRY
INTERVIEW
My Love from the Star is a South Korean television series about an alien who landed on Earth in the Joseon Dynasty and, 400 years later, falls in love with a top actress in the modern era. Audience ratings reached as high as 28.1% for TV and 73.4% for internet viewing, both being the highest ratings among all 2013 mini-series in South Korea. The show quickly swept across Asia, and in Mainland China alone, internet viewings exceeded 3 billion. It is considered to be “China’s most heatedly discussed Korean show since the emergence of social media”.

Established in 2005, HB Entertainment is one of the most renowned comprehensive entertainment companies in South Korea. The company covers a wide business scope from film production, TV show production, original soundtrack publishing to agency management and more.

The company has produced many hit shows and well-known movies, including My Love From The Star, Seoyeong My Daughter , Phantom, 49 Days, Air City, Only You, No Mercy for the Rude, Wedding Campaign, So Cute, A Family and others.

Ms. Bo Mi Moon, CEO of HB Entertainment, will share her insights with regard to her experiences while making My Love from the Star and her view on the development of the Korean pop culture and entertainment business.


SPEAKER:
Bo Mi Moon(文普美), CEO, HB Entertainment, South Korea



CONFERENCE MODERATOR:
James Chau(周柳建成), CCTV News Anchor, UN Goodwill Ambassador, UK/China