StoryDrive China May 29-30, 2012 Program

Program

TUESDAY 29 MAY 2012
08:30	10:00	Registration
10:00	10:45	WELCOME
		OPENING ADRESS BY FRANKFURT BOOK FAIR AND STRATEGIC PARTNER CHINA SOUTH MEDIA GROUP
		From value chain to value world: New dimensions of media exploitation
		OPENING KEYNOTE
		The content industry is in a state of flux. This creates new challenges as well as new opportunities. An international expert will explain the new rules of the game and show you how to maximize the (monetary) value of your media product.
		SPEAKER: James Kay, Lawyer, Sheridans Solicitors, UK
11:00	12:30	Content unlimited: How to make the most of your content
		MASTER CLASS
		Using best practice examples, this Master Class will show you how to get the most out of your content across all channels. It will explain the key to creating successful adaptations and outline the criteria for selecting and processing content.
		SPEAKER: Joe Oppenheimer, Executive Producer, BBC Films, UK MODERATOR: Christoph Holowaty, Chief Editor, gamesindustry.biz

12:30	2:00	LUNCH BREAK
2:00	2:45	All together now?: New players, new partners, new possibilities
		PANEL
		International media professionals will discuss their experiences with interdisciplinary collaboration. They will provide practical advice for developing a successful crossmedia strategy and offer a glimpse at the future of a limitless media landscape.
		PANELISTS: Philippa Donovan, Commissioning Editor, Egmont Press, UK Jenny Marchick, Director of Development, Sony Pictures Animation, USA MODERATOR: Holger Volland（傅蓝）, Vice President, Frankfurt Book Fair, Germany
3:00	3:45	To pay or not to pay: New business models in the content industry
		PRESENTATION
		From paid content, digital goods, and pay-per-click, to advertising-funded or sponsored content, which business model will be sustainable in the future? This presentation will provide an overview and evaluation of practical approaches.
		SPEAKER: Markus Frank, Media Lawyer, Gentz & Partner, Germany Sascha Pres, Lawyer, Gentz & Partner, Germany
4:00	4:45	The smaller the better?: Three minutes to success
		PANEL
		It is the age of short and succinct. Are novels or feature-length films still compatible with the worlds of gaming and social media when there are so many demands on a consumer's time? Is it still about producing 80,000 words or 120 minutes of content? Or do we now have to limit our stories to three minutes? What is the consumer really looking for and what are his expectations in terms of quality?
		PANELISTS: Marcus Sternberg, Director, Germany Di An（笛安）, Writer, China MODERATOR: James Chau（周柳建成）, CCTV News Anchor, UN Goodwill Ambassador, China
5:00	5:45	All or nothing: Do we each need to become a jack-of-all-trades?
		CLOSING DISCUSSION
		To overcome the challenges facing the media market, some companies look for partners or service providers. Others pursue an "in-house" strategy. What are the pros and cons in either scenario?
		PANELISTS: David Gerson, CEO, InterTitle, USA/Germany Lin Hua（林华）, Vice President of Cloudary Corporation, China Richard Tsao（曹建伟）, Managing Director, Ubisoft China MODERATOR: James Chau（周柳建成）, CCTV News Anchor, UN Goodwill Ambassador, China

WEDNESDAY 30 MAY 2012
09:00	10:00	WELCOME
10:00	10:30	Story of change: Survival of the most flexible
		OPENING KEYNOTE
		In order to survive the constant changes shaping the media landscape, companies have to adapt and re-think their business models again and again. How can you keep up with these continual shifts? This keynote will show you one possible way.
		SPEAKER Kurt Beidler（白驹逸）, Vice President, Amazon China
10:30	11:45	Storyselling: More for less
		MASTER CLASS
		This Master Class will give you behind the scenes look at examples of successful adaptations and crossmedia business models. It will explain important do's and don'ts for dealing with other media industries.
		SPEAKER: Rob Kraitt, Agent, Casarotto Ramsay & Associates, UK MODERATOR: Christoph Holowaty, Chief Editor, gamesindustry.biz
12:00	12:45	From Book to Film: A Writer's Perspective
		SPEAKER: Yan Lianke, Writer, China MODERATOR: Huang Zhe, Chief Commentator, TimeOut Beijing

12:45	2:00	LUNCH BREAK
2:00	2:45	East meets west: The same but different?
		PANEL
		What are the latest media trends in various regions of the world? High-quality industry representatives will exchange their ideas, visions and solutions for dealing with challenges in a world where industry boundaries are becoming less and less distinct.
		PANELISTS: Chow Keung（周强）, Film Producer, HK Rupali Steinmeyer（胡柏丽）, Managing Director, MetaDesign, China Dr. Helmut Pesch , Director, Bastei Lübbe, Germany Alexander Ganz, Managing Partner, Ganz & Stock, Germany MODERATOR: Holger Volland（傅蓝）, Vice President, Frankfurt Book Fair, Germany
3:00	3:45	Crossing the border: Book meets film meets game - Game of Thrones
		PRESENTATION
		One content, various channels - international media experts outline touch points and business opportunities that unite the worlds of book, film, game, Internet and mobile.
		SPEAKER: Nils Holger Henning, CCO, Bigpoint, Germany
4:00	4:45	360° storytelling, 100% product selling: When marketers become storytellers
		PRESENTATION
		Commercials are becoming successful YouTube videos; brand messages are being turned into stories. Are brands becoming entertainers? Is branded entertainment the way of the future? Does media have to be branded in order to survive in the marketplace?
		SPEAKER: Su Tong（苏同）,Founder and CEO, Hylink Advertising, China
5:00	5:45	Something of a phenomenon: The secret of a success story
		CLOSING KEYNOTE
		After only two years “Angry Birds” was already downloaded 1 billion times. With its new game “Angry Birds Space” Rovio now beats (again) all records: In just three days “Angry Birds Space” has been downloaded 10 million times. And the story of success continues… But what’s the secret of the international franchise? In our closing keynote Rovio gives us a look behind the scenes.
		SPEAKER: Paul Chen（陈博一）, General Manager, China, Rovio Entertainment Ltd.
7:00		GET TOGETHER （by invitation only: Migas Bar Restaurant, San Li Tun）