Program
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DAY 2: SATURDAY 1 JUNE 2019(Note: The following program is subject to change.) |
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| 10:00 | 10:45 | Afu’s story: How to become a self-media online celebrity in China Cross-cultural storytelling Afu was a chubby kid born in a German village. After he arrived in China, not only did he master the Chinese language, he found happy and fulfilling love. He even became a self-media online celebrity in China. Recently, Afu’s new book written in German, And a Daily Hello from the Tiger Father (und täglich grüsst der Tigervater), was very well received when it was launched in Germany, triggering a new heatwave in reading about all things Chinese. How did Afu transit from a small German village to a Chinese metropolis? How did he capitalize on humorous videos to bring the Chinese and German cultures to more people? And how did he manage to become a self-media person who even accompanied the German President on the latter’s entire visit to China? Afu shares his journey with us in this session. SPEAKER: |
| 10:45 | 11:15 | Changes in the Chinese language – minimalism and maximalism In the life of contemporary language, “minimalism” and “maximalism” are the two most conspicuous variables. The two echo one another and are mirror images. In today’s world, where time, attention span and attentiveness are scarce commodities, “minimalism” or “maximalism” are in fact, at the service of speed. “Highlighting one’s individuality” has become the key content of the life of the language of youths outside of communication and expressions of feelings and ideas. Although the Chinese language is still a high-context text, in today’s fast-paced and rapidly changing internet and self-media world, being tacit, restraint and forbearing are no longer sole Chinese cultural characteristics. In the language life of the younger generation, humility and self-control are now deemed overly old-fashioned. To them, trendy speech, even if it’s self-mockery or self-deprecating, has to be full of peculiarities and spectacular. SPEAKER: |
| 11:15 | 12:00 | Liu Cixin and the end of science-fiction Focus on Science Fiction How to publish a book series like Liu Cixin’s Three-Body Problem Trilogy that transcends all genre limits? Sebastian Pirling, editor of Liu’s work at Heyne, talks about the acquisition process of a Chinese bestselling author and sheds some light on the publishing and marketing strategies for a foreign genre novel to a mostly genre-sceptical readership – and what the success tells us about the future of science-fiction writing in Germany. SPEAKER: |
| 12:00 | 12:30 | What’s going on in China’s science fiction today? Focus on Science Fiction Science fiction approximates reality. “Artificial intelligence” and “virtual reality”, once familiar in science fiction, have entered our everyday life. Has science fiction lost its sense of wonder? What are Chinese science fiction authors concerned about? What affects the thinking and vision of science fiction writers? With the science fiction industry under the spotlight of movies and games, and even the real estate sector, how will its future pan out? SPEAKER: |
| 12:30 | 14:00 | Reception - Culture & books Germany Location: Storydrive collective stand, 3rd Floor Convention Center |
| 14:00 | 14:35 | What is “Gu Zhen Xiao Jian” trying to achieve? Why we need AI speed reading or AI-generated bestseller lists? 【Focus on AI】 “Gu Zhen Xiao Jian” is an AI software that condenses books, and plots storyline curves; it even generates annual rankings for novels. What does the emergence of Xiao Jian mean to traditional editing? Can an AI writing program replace online writers? Will AI affect writing and reading? Zou Zou, founder of “Gu Zhen Xiao Jian”, senior editor and author, is here to brainstorm with you. SPEAKER: |
| 14:35 | 15:10 | The potential of Natural Language Processing (NLP) techniques for publishing 【Focus on AI】 Alasdair Hamilton, CEO of Remi AI will speak about the potential of Natural Language Processing (NLP) techniques for publishing, as well as his work using adversarial networks to create new content that has changed how Australian digital marketers conduct their Search Engine Optimisation (SEO) efforts. In this session, Alasdair will explain how his company has saved clients thousands of human hours of effort in generate new and persuasive content by using AI methodologies. SPEAKER: |
| 15:10 | 15:30 | lucky draw |
| 15:30 | 16:15 | Creating social value through information distribution - How Toutiao Alert for Missing Persons leverage AI internet technology to serve society 【Focus on AI】 From the “content is king” era of traditional media to the internet era of individualized distribution, how has the relationship between production and distribution of content evolved? While leveraging AI internet technology to distribute information, how does Toutiao use the internet’s individualized recommendation technology and precise geographical pop-up window technology to serve public interests by looking for missing persons? How does the public interest project, Toutiao Alert for Missing Persons, create value for society? SPEAKER: |
| 16:15 | 17:00 | AI video marketing in the 5G era 【Focus on AI】 Content builds "story trees", videos attract viewership, and AI makes scale a reality. Building China’s Marvel ecosphere and IP production line is the core issue of consideration of the entire content industry, consumer industry and advertising industry for the next decade. The fission and evolution of content in the "multiverse" are presented via Alifish, video++ and Movie Geeks. SPEAKER: |
CONFERENCE MODERATORS:
Holger Volland, vice president of Frankfurt Book Fair
Colin Lovrinovic, Managing Director at Gould Finch
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