Program
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DAY 1: FRIDAY 31 MAY 2019(Note: The following program is subject to change.) |
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| 09:30 | 09:45 | REGISTRATION |
| 09:45 | 10:00 | WELCOME & OPENING Katrin Buchholz, Cultural Counselor at German Embassy in China Holger Volland, vice president of Frankfurt Book Fair |
| 10:00 | 10:40 | Challenging conventional thinking and finding intrigue in the ordinary Cross-cultural storytelling When I was in primary school, I used to play in the fields and look at bugs after school each day. I had to do homework at night as well. When I open my exercise books, I would see rows of tidy but very boring squares. They made me drowsy and my eyes would glaze over. In a trance, I would see lots of bugs in my books fiddling around with those squares. What exactly did these bugs do to the books? On May 31, Zhu Yingchun will be at StoryDrive to share the story of the bugs in his books. SPEAKER: |
| 10:40 | 11:20 | Liu Yang’s story: East meets West Cross-cultural storytelling Renowned designer Liu Yang has always wandered between East and West, and her personal experience and creations have consistently remained in a cross-cultural setting. The same story could be understood completely differently, and even have an entirely contrary interpretation. Professor Liu Yang, author of East Meets West, will tell you all about how to transcend cultural boundaries. Speaker: |
| 11:20 | 12:00 | Interview with Erlend Loe, bestselling author from Norway Cross-cultural storytelling **Focus on Norway** Bestselling Norwegian author Erlend Loe has published two novels in China: Naiv. Super and Doppler, both of which were translated by Ningmeng (pen name of Yu Wenhou). In this dialogue with the author, the author and the translator will share the stories behind the creation and the translation of the two books. Erlend, who writes both novels and movie scripts, will speak about the differences in the creation of the two literary forms, and present an overview of the publishing market in Norway as well as the policy support the Norwegian government gives to literary creation. SPEAKER: |
| 12:00 | 12:30 | How to build a bridge that transcends cultures? Northing offers some inspiration Cross-cultural storytelling **Focus on Norway** Northing is a cross-cultural institution from Bergen, Norway, and is committed to promoting Norwegian design and other innovative cultural sectors in China. It also aims to introduce China’s new culture to Norway. Most of Northing’s projects begin with or are inspired by books, which are then extended to other areas such as publishing, design, education, architecture, the arts, music and performance. Books are not merely the vessel of knowledge and information. More importantly, it is a bridge that connects different cultures and peoples. In this session, Yu Wenhou (Ben), architect, literary translator and one of the founders of Northing will share his ideas on how to transcend boundaries and effectively carry out cross-cultural exchange. SPEAKER: |
| 12:30 | 14:00 | Reception - Culture & books in Norway Location: Storydrive collective stand, 3rd Floor Convention Center |
| 14:00 | 14:45 | The story of Suhrkamp International book market **Germany** Nora Mercurio is Rights Director for Suhrkamp, one of the leading European publishers of fine literature and the humanities. Responsible for the complete range of intellectual property and contracts, both originating content and acquisitions, for treasuring backlist, as well as for overseeing all licensing activities, including film rights, she is in a stellar position to analyse current trends and developments in the field of rights in the German and international book markets and will share with the audience the story of Suhrkamp. SPEAKER: |
| 14:45 | 15:30 | The story of Matthes & Seitz International book market **Germany** 2017 Buchmarkt magazine “Publisher of the Year” Andreas Rötzer has made Chinese culture a focal point of Matthes & Seitz in the last few years, placing Asia right in the middle on the roadmap of his current content strategy. With its broad non-fiction list, award-winning contemporary literature and the trailblazing nature writing series “Naturkunden”, his publishing house has been regularly named one of the literary top players in the German language market, despite its comparatively small size. In this keynote session, the Matthes & Seitz publisher will share his experience, his view on the German and international book markets, future challenges and how to turn “small but/and beautiful” into a strength to be reckoned with. SPEAKER: |
| 15:30 | 15:45 | lucky draw |
| 16:20 | 17:00 | The Future Impact of AI on the Publishing Industry: Global Survey Focus on AI Data-driven consultancy Gould Finch and Frankfurt Book Fair teamed up for an international survey on the status quo, current trends and future importance of AI and what it means for the publishing industry. They collected insights from hundreds of key players in publishing around the world and compiled the most interesting revelations and conclusions. For the first time ever, they will share their learnings with the public. Participants will find out what leading publishers are experimenting with in the space of AI, where chances and opportunities lie - and which steps organizations can themselves take to make sure they do not miss out on a giant opportunity. SPEAKER: |
CONFERENCE MODERATORS:
Holger Volland, vice president of Frankfurt Book Fair
Colin Lovrinovic, Managing Director at Gould Finch
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